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Showing posts from March, 2016

Dream Gap: Levelling up your expectations

Our childhood was the most majestic and magical part of our life and there’s no doubt about that. Whenever our teachers asked us what we wanted to be when we grew up, I am sure all of us had different answers to it. Later when we saw that everything wasn’t as nice as we had dreamt of it to be, we revised our dreams, instead of reconsidering our dream job options. In our hearts most of us wanted to be musicians, artists, poets, singers, astronauts, what else and whatnots. When we realized that our family did or didn’t support our dream, it was only then we gave it up. That is when the Dream Gap began to grow. Since I got into the business management studies and learnt about the Service Gap as a management jargon, I’ve been thinking of writing something on the Dream Gap too. To explain in simple terms, Service Gap is what exists when there’s a difference between customer’s expectations and company’s service delivery. With a similar analogy, in simple terms, a Dream Gap is som...